Online Marketing/ New Media Marketing

Viral Email Marketing

A viral online marketing campaign is a campaign in which most of the work is done by the user. In a nutshell this type of campaign could for example be an email which is forwarded from one person to another and so on until there are a whole group of people that are forwarding it to other groups simultaneously. Examples of this can be seen in, as mentioned, email campaigns, YouTube and FaceBook videos/messages/games and many other online facilities that allow the communication of information.

This type of campaign can give your service/company a huge amount of exposure and in-turn increase your click-through rates (the number of people who visit your site by clicking a link on a viral email).

A different example of the application of a viral campaign is a business offering a client a discount on a particular service if they forward an email to 5 or more people who successfully register to that service. This is an incentive that I’m sure you as a consumer have come across many a time with companies providing Satellite TV for example, and yet it is one that has proven successful in the past.

In another example we could also add a “buy now” button for a product in that email, which would take the user directly to a check-out page. There are numerous examples we could give of the many benefits of this type of campaign but in reality every case would be different, and this is where a tailored campaign comes in. We could work with you, in conjunction with your long/short term goals for whatever product or service you offer and we can produce the right type of campaign which would raise the maximum amount of exposure possible at a very reasonable price.

If you are interested in this service or have any questions please do not hesitate to contact us.