Online Marketing/ PPC (Pay Per Click)

PPC

Pay Per Click marketing campaigns are very effective when supported with other key advertising vehicles. The real advantage with PPC is that Design Plate Ltd can place you at the number one position in any of the major search engines, in a matter of hours. We regularly manage PPC campaigns for a number of our clients whilst supporting them with data farming and email newsletters and mail shots. This marketing approach has been proven to be more cost effective than other forms of traditional advertising mediums.

85% of our PPC client accounts are with Google Adwords , Yahoo Media and MSN Adcentre. Other minor search directories feed their information from these major engines which is why we focus on the major search engine players.

Keywords

PPC ads work with the same "keyword" principals as a normal website. The difference being that the actual ad that is created, does not necessarily have to contain these keywords to rank well. Its more beneficial if it does though but not that crucial for high placement. Negative keywords are important too as to maximise exposure to precise word searches made within the search engine.

Design Plate Ltd has invested heavily in keyword farming software which aids in precise matching. The software also catalogues keyword popularity and search frequency. In short, we are able to develop an ad for your product or service and get it to any position you require, depending on your budget, in any of the major search engines.

Funneling

Funneling is the most effective way of tweaking your pay per click campaign. Design Plate Ltd constantly monitors each ad placed as to ensure the maximum amount of goals are achieved. A "call to action" is effectively the final step for the viewer and once initiated, the goal is achieved. This could be them picking up the telephone, submitting a request for a quote or buying a product. All these steps are strategically developed as to track users as they step through your site once an ad has been clicked. A very effective way of highlighting weak and strong products or services on your website too.

If you are interested in this service or have any questions don’t hesitate to contact us.